And the concept of skin types!

Let's explore the history of skincare, starting with the entrepreneur Helena Rubinstein. Known for founding a pioneering beauty brand, Rubinstein didn't just create products; she changed how we think about beauty.



Back in the early 1900s, Helena Rubinstein introduced the idea of "skin types" to sell more products. She was ahead of her time and collaborated with medical experts to better understand skincare. By 1910, she developed the first-ever way to classify skin based on its needs: oily skin, combination skin, or dry skin, setting the stage for modern skincare.

But let's pause and ask: Are skin types really that important? Despite Rubinstein's beliefs, it's time to rethink things. We're all more similar than we think when it comes to our skin's needs.



Getting glowing, youthful skin isn't about fitting into a category. No matter your gender, ethnicity, or supposed skin type, our skin needs pretty much the same care. It's more about understanding how your environment affects your skin.

Sensitive skin isn't as mysterious as it seems. Most of the time, it's just because we're not treating it right, like using harsh cleansers. To get that healthy glow, it's about choosing gentle products that won't disrupt your skin's natural balance.

Do you think we will still be talking about skin types in the next 10 years?